Tuesday, 26 January 2010

Nettavisen increases traffic after changing the frontpage

The Norwegian news outlet and LinkPulse customer, Nettavisen, yesterday announced a 14% increase in pageviews and 40% increase in clickthrough after changing their frontpage layout.

Clickthrough is basically the conversion of page views to clicks; i.e. if you go to the front page, do you click on an article?

We believe that such a dramatic change could only come as a result of a dedicated effort to see what users do and what users don't do on their frontpage.

We are happily convinced that LinkPulse was an important part of the project and send our warmest congratulations to the staff over at Nettavisen.


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